In 1988 Castrol launched a new advertising campaign involving two characters, “Boet” and “Swaer”, sitting on their tatty stoep at the Kalahari Oasis petrol station discussing motor oil and life. In the “new South Africa” of the 90’s a third character, that of Moegae, was introduced with great success and much integrity as all the hoary questions of the day were dealt with on screen. They are now part of South Africa’s collective conscious and everyday language. In 2003 Castrol realised that they had in fact become bigger than the brand itself and ended the 15 year campaign.
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